Since 2009, we’ve been helping optometrists find jobs and supporting ophthalmology practices with physician recruitment across a wide range of settings—from private practice to hospital systems, from OD-only groups to integrated OD/MD organizations.
From the very beginning, we’ve worked with both ODs and ophthalmologists. What has changed over time is the balance of that work.
Over the last decade, as we received more and more requests from client practices as well as inquiring groups looking to hire optometrists, our work naturally shifted toward a more even split—today, roughly 50/50 between ophthalmology recruitment and optometry recruitment.
As that shift happened, it became clear that our original name no longer reflected what we actually do.
A name that no longer reflected the full picture
When we launched as Ophthalmology Jobs Online, the name made sense. It described our early focus and clearly communicated what we did at the time.
But over time, it began to create an unintended gap.
For many first-time visitors—especially optometrists discovering us through search—it could sound like a traditional job board focused only on ophthalmology physician roles.
That wasn’t the case, but in a search-driven world, first impressions matter. And they often happen before someone reads further context.
We realized that some optometrists and practices we were already working with—and many more we could help—weren’t immediately recognizing that we served them too.
So we made a decision to change the name.
Becoming OjO Recruitment
We are now OjO Recruitment.
This name better reflects the full range of who we work with today—ophthalmology and optometry practices, private groups and hospital systems, OD-only practices and OD/MD organizations, as well as corporate and PE-backed healthcare groups.
It reflects what the company has become over time: a recruiting partner working across the full spectrum of eye care.
What hasn’t changed
While our name has changed, the company has not.
We remain independently owned and operated, and the same team continues to lead OjO Recruitment. There has been no acquisition or change in ownership.
What has also not changed is how we work.
We focus on long-term relationships and thoughtful placements over volume or speed. The goal is not just filling roles, but helping physicians, optometrists, and practices find the right fit.
Whether we are working with:
- ophthalmologists seeking surgical or comprehensive practice opportunities
- optometrists exploring clinical, retail, corporate, or hospital-based roles
- OD/MD groups building integrated care teams
- healthcare organizations hiring for long-term physician needs
The focus stays the same: people, fit, and long-term success.
Why this change matters
Names shape how people understand what you do.
We saw that our previous name sometimes created confusion for optometrists and modern eye care organizations who assumed we were not a fit for them.
At the same time, our work had evolved in response to the needs of the practices we serve. Over time, requests for optometry recruitment became an increasingly central part of what we do, and today the work is roughly balanced between ophthalmology and optometry.
This change was made to reflect that reality more clearly.
Not because what we do changed—but because it had already grown and evolved over time.
Looking ahead
This is not a new direction. It is a clearer expression of what we have already been doing for years.
Ophthalmology remains central to our work. Optometry has become an equally important part of it. And our commitment to both communities remains strong.
We are grateful to the physicians, optometrists, practices, and partners who have trusted us since 2009 and helped shape the company we are today.
OjO Recruitment is simply a clearer name for the same work—broader, more inclusive, and more reflective of where eye care recruiting is today.
Frequently Asked Questions
Is OjO Recruitment only for ophthalmology jobs?
No. We work with both ophthalmology and optometry practices. Today, our work is roughly balanced between ophthalmology recruitment and optometry recruitment.
Do you recruit optometrists (ODs)?
Yes. We have been helping optometrists find jobs since 2009.
Optometry recruitment is a core part of our work, including roles in private practice, corporate optometry, retail environments, OD-only groups, OD/MD practices, and hospital-based settings.
What types of organizations do you work with?
We work with:
- private practices
- ophthalmology practices
- optometry-only practices
- integrated OD/MD groups
- corporate optometry organizations
- retail optometry groups
- hospitals and health systems
- private equity–backed healthcare organizations
When did OjO start?
We have been in business since 2009, working with both ophthalmology and optometry practices and candidates across a wide range of settings.
Why did you change your name from Ophthalmology Jobs Online?
We changed our name because our work evolved over time.
While the original name reflected our early focus, it no longer represented the full scope of what we do today. Over time, optometry recruitment became an increasingly important part of our work, and today our services are roughly balanced between ophthalmology and optometry.
We became OjO Recruitment to better reflect that reality and make it easier for practices and doctors to understand what we do.
Is OjO Recruitment still the same company?
Yes. We remain independently owned and operated. The same team continues to lead OjO Recruitment, and there has been no acquisition or change in ownership.
How do you pronounce OjO?
OjO is pronounced “O-Joe.”
Spanish-speaking colleagues sometimes naturally read it as “O-ho” (since “ojo” means “eye” in Spanish), and that connection was intentional when the name was created.
Most people in our network simply say “O-Joe.”